The seeming disinterest in the License Plate Registry page doesn't sit well with the usually demure Kapinsky, who started writing the new jingle late last night. "Yeah, I'm more than a little freakin' concerned," explained Kapinsky. "Custom plates are where it's freakin' at. I know I'd want one, if I had a freakin' bike. It's ultra freakin' prestigious. And that's why I wrote the freakin' jingle ... I mean, like, where's Rhode Island ... where's freakin' Utah? Christ, all you gotta do is ... (unintelligible) ... freakin' Motor Vehicle Department and we ... (garbled) ... your freakin' ass to the page."
The new jingle features cascading banjo and 12-string guitar lines, interwoven with Kapinsky's own lilting, falsetto Welsh tenor, punctuated by a series of shrill barn owl hoots, in B-flat minor. The lyrics are a testament to the thrill of the ride:
Find a single in your area
BMW single, that is (Woo)
Or sit yoself on a t-t-t-twin
A ride that never ends! (Woot!)
Never ends!
Never ends!
Never ends!
(repeat to fade)
Readers will be able to hear the jingle by downloading the Kapinsky SoundMaster plug-in for $34.95, then re-directing their browsers to the License Plate Registry page (5th link from the top in the "Resources" column just to the right of the main content area on the IBMWR homepage).
Though not a motorcycle rider himself, Kapinsky does own a collection of vintage crash helmets. He is seen here behind his state-of-the-art mixing console, laying down the crucial rhythm tracks for the new jingle.
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